Sofia is a customer experience and client retention strategist with more than fifteen years of leadership experience across France, the Gulf, and Southeast Asia. She is the founder of Suxedya, a consultancy specialized in B2B client retention built around her proprietary C.A.R.E. framework, and cofounder of an international health insurance brokerage. She currently serves as Head of Customer Success within a premium business coaching organization. Her career spans retail, fashion, SaaS, and executive coaching, including a Managing Director role in the Asia-Pacific region. Multilingual and shaped by a Franco-Algerian heritage, she brings a global perspective and an exacting standard of excellence to every engagement. Based in Kuala Lumpur, she works with clients across France and APAC, helping premium brands turn client relationships into lasting growth.